What it means for artists, listeners and the music industry 'OK Boomer': how a TikTok meme traces the rise of Gen Z political consciousness
However, there is a direct correlation between a song going viral on TikTok and it gaining in popularity on music streaming platforms such as Spotify, Apple Music or YouTube, all of which in turn contribute to the Billboard charts. For example, in the #yeehaw challenge that brought Old Town Road to fame, people dressed in normal clothes and danced until the beat changed in the clip, when they would instantly transform into cowgirls or cowboys.īut videos on TikTok do not directly contribute to chart success. Instead, the app has in recent years put together an extensive catalogue of music authorised by big music labels, who have come on board due to TikTok’s role in producing global hits.īehind this virality are so-called challenges, in which often millions of users create their own versions of a visual story or dance move set to the same music clip, and promoted by the platform using hashtags. Users can upload their own sound clips, but the app will detect copyrighted material that its owners do not allow on the platform and mute the sound. When users create their videos, they will usually choose a song and select a short clip, often the catchiest bits of a song, like the chorus or beat drop. Music plays a big part in these videos, many show dance moves or lip syncing, though there are others where users talk, even giving financial advice. Most videos are less than 15 seconds long (though videos of up to 60 seconds are possible). Videos created on the TikTok app are short. Dreams was subsequently used by millions of TikTok creators and re-entered the Billboard Hot 100 more than 40 years after its original release.
Tik tok music trends mac#
When a man named Nathan Apodaca went viral after he posted a video of himself gliding down a highway on his long board, casually drinking cranberry juice from a bottle, he was lip-syncing to Dreams, the 1977 Fleetwood Mac hit. Old songs are making remarkable comebacks with entirely new audiences. I didn’t even know what TikTok was when I released Astronaut.īut it is not just new songs. It has since been used in more than 18 million TikTok videos.Īnd while many artists, like Lil Nas X, create for virality on TikTok, others go viral even when unaware of the platform. While his song Astronaut in the Ocean became a global hit more than a year into the COVID-19 pandemic, it was released two years prior by a small Australian label. Similarly, Australia’s Masked Wolf found himself in the spotlight in 2021, making Barrack Obama’s summer playlist and having been nominated for five ARIA awards. Africa’s most successful pop song ever, CKay’s Love, Nwantiti, was released in 2019, but shot to fame only in 2021 and has now been used in more than 7 million TikTok videos. Some of 2021’s biggest global hits gained little traction when they were initially released to small audiences. Virality on TikTok is powerful yet unpredictable. In each case artists have shot to popularity, because their songs were used by millions of TikTok users in their videos.
Tik tok music trends series#
Old Town Road has become the origin story for a remarkable series of viral musical successes on TikTok. Much of this success can be credited to the song becoming an early TikTok “meme”, picked up by millions of users. The artist’s name was Lil Nas X and the song Old Town Road, which has since become the most successful song of all time, the first ever song to reach 15 times platinum. The artist made news because Billboard magazine had removed the song from its country charts, after it took off in popularity, entering both the country and general Hot 100 charts. Living at his sister’s house and feeling bit lonely, in December 2018 he had bought a simple beat for US $30, recorded a song, half country and half rap, and posted it on Soundcloud and social media.
In early 2019, an unknown 19-year-old college drop-out from Atlanta, Georgia, made headlines around the world.
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